Best Marketing automation software to augment B2B businesses, digital marketers, brand managers, online reputation managers, and more.
Roll out marketing automation software to augment and better manage their business
120 martech tools
As per a study by Chief Martec, an average marketing enterprise leverages at least 120 martech tools.
8,000 options
According to the same study, the martech landscape is likely to have more than 8,000 options for marketers
67%
The State of Marketing guide of Salesforce, nearly 67% of marketing leaders, leverage a marketing automation platform.
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Best Marketing Software Development Solutions
Digital Asset Management Software
Manage your wide spectrum of digital assets, including images, documents, videos, audio, and files. Trust our best marketing automation software development solutions to keep the show going by rapid retrieving of assets. Our clients spanning digital marketing agencies, brand managers, ORMs, and more find more value from their digital assets through storage in a centralized library and offering controlled access.
Built with powerful backend and frontend technologies such as ReactJS and PHP-Laravel, our marketing automation software development services are customized to fit the asset management challenges of your business.
Brandfolder
Brandfolder leads the marketing software with its ability to manage and distribute assets and brands for your products to evolve quickly. It is one of the best marketing software development solutions for marketing agencies to make the most out of their savings. With ML and AI technologies, digital asset management software can help you identify users using your assets along with their locations to track your highest-performing assets.
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Bynder
Bynder is a type of enterprise solution for marketing technology. A digital asset management solution ensures optimized value through your digital assets as well as 100% brand consistency. Bynder is a one-stop solution for the management of digital assets with an intuitive filter to look up for what you need and is tailored for the exact needs of businessmen. It is a professional digital asset management software, accelerating the video creation process along with other content formats.
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Lead Management Software
Bid bye to your traditional Excel sheet-based lead management processes. Boost the productivity of your marketing team with the right set of tools using our best marketing automation software development services for the best lead management software.
Automate sales, track revenue, track performance, and manage and qualify leads to reduce the conversion cycle. Using the best of our technology and industry expertise, our developers craft enterprise solutions for marketing technology ticking all boxes from your business requirements
HubSpot
HubSpot is one of the best marketing software development solutions for lead management. The best lead management software helps you manage your lead data and records in a centralized database. Leading marketers use lead management software to track, nurture, and score leads by viewing communication history and segmented lists. With the best lead management tools provided by HubSpot, you can organize as well as prioritize your leads. It provides enterprise solutions for marketing technology to personalize lead outreach.
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Leadfeeder
Leadfeeder positions itself in a distinguished place with its features and capabilities to determine companies visiting your portal. Leadfeeder is one of the best marketing software development solutions that turn anonymous traffic into real company names. In addition to this, the best lead management software reveals the exact behaviour of companies visiting your web portal. Top salespeople, agencies, and marketers leverage the lead management software to improve the lead identification process.
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Marketing Automation Software
Develop sustainable marketing strategies with innovative tools and features for better planning and managing to get better results. Analyze lead behaviors and monitor campaign performance with our marketing automation software development services.
Automate digital ads, SMS, social media, text, and email using our best marketing automation software. Our sophisticated and best marketing software development solutions deliver a personalized experience to your potential customers and roll out better results.
Marketo
Marketo holds a name among the best marketing software development solutions. It engages the right customers by tracking their behaviours, easily build as well as scale automated marketing campaigns, and determine the impact on revenue from various marketing channels. Marketo being one of the best marketing automation software, offers insightful behavioural data and built-in-intelligence tools for identifying, engaging, as well as accelerating the best opportunities to offer a sophisticated buyer’s journey.
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Pardot
Pardot is leading marketing automation for B2B companies to empower your sales team to boost more deals. It offers a complete solution, helping marketers to generate more number of leads, empower sales for more deal closure, and generating more pipeline projects. The best marketing automation software offers a streamlined lead management system for increasing engagement and make faster sales by reaching out to the right customer at the right time.
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Content Management Software
Track end-to-end content life cycle with our custom-built content management software. Our enterprise content management software system has capabilities to build, handle, and modify the content with utmost transparency with your digital marketing team. Develop appealing content templates for better engaging end-users with the drag and drop capabilities of our best marketing software development solutions. We develop the best content management software systems for digital marketing agencies to keep all the content in place.
Optimizely
Optimizely works efficiently for managing and creating exceptional customer experiences with streamlined as well as collaborative content management systems. It is one of the best marketing software development solutions for approving workflows, managing content, handling media, and authoring. Since the customers’ demands change and evolve with new technologies, the content management system should also change along with it, which is well taken care of using optimizely as the best content management software.
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WordPress
WordPress is the world’s leading content management software, powering nearly 42% of websites. It provides you with the utmost flexibility as well as the freedom to create any website with only drag and drop functionalities. It is a well-designed CMS for search engine optimization, owing to its ability to build SEO-friendly categories, URLs, as well as tags for posts. In addition to this, it provides extensibility, thereby turning it into the best content management software for beginners as well as developers.
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Social Media Management Software
Get all-in-one social media scheduling, monitoring, analytics, and tracking of your posts with the help of a single dashboard in the enterprise solution for marketing technology. Marketers can find out the performance of every post along with the engagement quotient.
Our marketing automation software development team facilitates marketers and brand managers with the right set of tools to improve their operational efficiency and produce visibly better outcomes for their clients
Buffer
Buffer is known for successful social media handling. It offers a suite of products for engagement, team collaboration, publishing, and analytics. The marketing automation tools enable social media marketers and teams to work more effectively and efficiently. It is an intuitive social media management platform trusted by agencies, brands, individuals, and businesses for driving meaningful results and engagement on social media.
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Sprout Social
Sprout Social is a comprehensive and powerful social media management platform that taps into the potential of social media to produce relevant results. It enables organizations and companies to analyze as well as track trends on social media for making sure that the content you roll out is resonating with your target audience. Using the best marketing software development solution, you tend to spend less time on the manual and repetitive tasks.
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Augment Your Marketing Services With The Best Marketing Automation Software Services
Discover synergies in the capabilities of marketing automation to find more value in your marketing processes. Kickstart your business’ automation journey by influencing one of the following areas with our refactoring expertise:
Integration of API
Incorporate a dynamic enterprise solution to enhance your marketing capabilities with the best API integration solution.
Migration of Database
Don’t get overwhelmed by loads of data to manage. Ensure a pathway out of complexity by outsourcing database migration services from TRooTech.
Cyber Security
Don’t let security take a backseat while you are busy diversifying your efforts into various marketing processes. We have the best marketing software development team undertaking your cybersecurity woes to keep your system up and running.
Frequently Asked Questions
When it comes to selecting the best marketing software development company, each client and business has their own set of criteria for choosing one. The first vital aspect most businesses look for is how much experience or expertise the company has in the relevant field. Secondly, clients also prefer to view the work profile and check what type of projects have their development team done in the past. The next crucial element that defines the best marketing software development company is its quotation. TRooTech is one such premier company, which ticks all the boxes and fulfills all the requirements to be tagged as the best.
The marketing industry uses a diverse range of marketing software development services and tools to carry out and streamline different functions. The first on this list is marketing automation software that automates repetitive tasks, such as lead nurturing and scoring. Email marketing software helps to create, send, and track email campaigns, while lead management software tracks and manages sales and leads. Social media marketing and management tools keep an eye on scheduling, monitoring, and analyzing social media content and interactions across platforms. The other important software applications for the marketing sector include content management systems, customer relationship management software, reporting and analytics tools, SEO software, and more.
The cost of building a simple marketing software with minimal basic features and considering other vital factors, such as the location of the development team will range between $20,000 to $50,000. If you wish to include a few premium features with some technology stack, the price may increase up to $100,000 or more. The cost of marketing automation software development with extensive customization and improved scalability may range from $2,00,000 to $5,00,000. However, these figures are only approximations and if you want to know the exact pricing, you can get in touch with software development consulting companies like TRooTech.
Marketing software development offers a plethora of advantages tailored to modern business needs. Firstly, it enhances efficiency by automating repetitive tasks like email campaigns, social media posting, and lead scoring, enabling teams to focus on strategic activities. Secondly, it improves targeting and personalization through data analysis, allowing for more effective segmentation and tailored messaging to customers. Thirdly, digital marketing software development enhances collaboration and communication among marketing teams, fostering better coordination and alignment of efforts. Additionally, marketing software provides valuable insights into campaign performance, ROI, and customer behavior, enabling data-driven decision-making. Ultimately, it boosts competitiveness, enhances customer engagement, and drives revenue growth by optimizing marketing efforts across channels.
The marketing software industry is growing and expanding rapidly by leaps and bounds, which presents a healthy and positive indication for software development companies. If we look at the current market value of digital marketing software solutions, it is projected at $76.27 billion in 2023. However, this figure is certainly expected to increase further and reach approximately $264.15 billion by 2030 at a CAGR of 19.4%. The US-based renowned research and consulting firm in this report also highlights that the US shares the largest market share of 40% of marketing software development.