What Every Uber Aspiring Businessman Needs to Know Before Handing Over their Uber Project
Yes, we all know this fact. The fact that Uber is one of the most successful startups in the world with a highly followed business model. This is one of the primary reasons most aspiring entrepreneurs and startups tried replicating its model, but several failed.
Hence, our expert consultants at TRooTech decided to pen an article on Uber’s successful business model and strategy by answering the 13 most asked questions about it. After reading the article you will be able to discuss and hand over the project like Uber with more confidence and clear understanding. We assure you that the chances of your project failure will be nullified.
So let’s start
To begin with, we have come across this question multiple times. And now to answer your question, yes, Uber’s business model is highly sustainable.
But the question is why? When we conducted in-depth research to know the reason, we found that the foundation of Uber’s business model is laid on the platform of efficient demand and supply planning. The supply is well aligned with the business functionality.
Uber is an on-demand cab booking service company that partners with drivers who have their cars. Uber does not have a fleet of cabs, where the stakeholders are third-party partners.
The Uber model allows drivers or service providers to work at their preferred time and this allows more flexibility, enticing them to join the platform and offer their services.
Ever since its launch in 2009, Uber has added hundreds of thousands of drivers to its array, expanding its venture successfully. However, when it started losing the trust of service providers, it came with a 180-day change campaign. This is how it strategized to win back the ‘feel good to work’ factor of its drivers.
And Uber hasn’t launched a single business model but a multitude of equally successful ventures. A few of these expansions include UberBlack, UberX, UberPOOL, UberMOTO, UberEats, UberFRESH, and self-driving cars and UberCOPTER. Hence, Uber is stretching its wide reach to every mode of transportation.
Now, I think you got the answer to why Uber's business model is highly sustainable.
The next obvious question that comes to mind is how Uber has expanded as a business. To be precise, Uber started with the idea to provide affordable cab services to compete with the Black taxis in the US, which were highly expensive.
Here’s a timeline of Uber’s business model expansion.
Business aspirants and even Uber customers, and service providers do get confused regarding the different types of Uber business ventures. Here, we are making everything clear by defining and differentiating each of the terms.
This is one of the most frequently asked questions about Uber. Many startups having a similar business plan or project, such as Uber are curious to know how Uber generates revenue to become a billion-dollar value company. Let’s find it out.
A majority of Uber’s revenue comes from the commission that the company takes from all its service providers. Most of you know that Uber charges the transaction fee from the drivers and the service fee from the passengers.
If you are looking to build a fully functional and user-intuitive cab booking application like Uber with a real-time location facility, you must contact a leading mobile app development company, such as TRooTech. We have a pool of experienced developers, UI/UX designers, QA specialists, and a skilled project manager to cater to your requirements quickly.
Read More: Route Optimization – The most underrated feature in the Uber-like application development
Uber Eats is another successful venture and subsidiary of Uber founded in 2014 with almost a similar business model. Uber Eats has three main stakeholders namely
Now let’s throw some light on the Uber Eats business model.
As we mentioned earlier, Uber and Uber Eats have almost identical business models. So, what are the common similarities?
Features | Uber | Lyft |
Global Reach | Operates in about 69 countries and over 900 cities. | Primarily operates in the United States and Canada. |
Service Diversity | Offers a wider range of services such as UberEats (food delivery), Uber Freight (trucking), and various tiers of rides from economical to luxury. | Focuses mainly on car rides, bicycles, and scooters, with a more streamlined range of car ride options compared to Uber. |
Brand Image & Marketing | Generally perceived as more corporate and professional. Uber markets itself as a broad mobility platform. | Often branded with a friendlier, more community-focused image. Marketing often emphasizes driver and passenger connections. |
Pricing Strategy | Dynamic pricing model (surge pricing) which can increase prices significantly during high demand. | Similar dynamic pricing model but is often perceived as slightly cheaper in some markets. Pricing can be more transparent. |
Technological Innovations | Pioneers in many technological aspects like autonomous vehicles and air taxis (Uber Copter). | Focuses more on partnerships for technological advancements and has a significant investment in autonomous vehicle technology but is less aggressive than Uber in diversifying into different tech fields. |
Advanced Booking Requests | Offers "Schedule a Ride," which allows users to book rides up to 30 days in advance. | It provides an option to schedule rides in advance, typically up to 7 days. |
Work Culture | Uber is known for its Aggressive, Competitive, and Professional Work Culture | Known for a more inclusive and friendly work environment |
Percentage from Drivers | 15% to 30% | 20% |
Uber has created a successful and winning business model that has allowed it to reap huge profits and establish a staunch hold over the market over the last decade. Fascinated by Uber’s phenomenal success, many businesses and startups have tried to copy the same business model in different ways to launch Uber's clone business.
However, the Uber clone business model is not confined to starting a cab booking/sharing business, they have used it intelligently to establish a more feasible niche. Here, the demand for the service is aggregated and the supply is planned.
These businesses are also known as Uber for X business.
Here we have listed out the names of failed aggregator startup businesses that copied Uber but were unsuccessful and the core reason for their failure.
Homejoy
Rivet and Sway
HelloParking
Tutorspree
Read More: Uber’s Marketing Examples
We decided to wind up our discussion on the Uber business model with this important question because several businesses are willing to relish the taste of success and write their flourishing stories as Uber in the last 15 years.
We recommend or suggest they consider these pivotal factors, aiming to become the next Uber apart from staying cautious towards their goals. These crucial factors include
1. Figure Out ‘Why’
The best advice for the startup is to try to figure out the true calling of why you think your business needs to be established. On the other side, figure out why the customers would prefer you.
2. Front Stakeholders
Talking about the Uber business model deals with both the service providers and the customers and tries to meet their needs.
So when setting out to Uberize your startup business the problem you try to meet must be feasible and acceptable by both the front stakeholders.
3. Expansion
Even though you are funded quite well, the startups need to dwell in the business well before going on the expansion.
As important as funding may sound to you, equally important is the customer acquisition for the business, and then expansion can be planned.
4. Revenue Model
As easy as it may sound for Uber, the revenue model for your particular Uber for X might be different so a rough analysis of the unit economics should be made about where the cut from every transaction is to be made.
5. Frequency of Usage
When you are finalizing the niche for your Uber startup, what you need to look out for is the customer frequency of service usage and the transactions made within the application.
6. Customer Retention
Once the analysis of the customer base is made, progressively the data can be used to analyze the customer retention rate.
7. Multi-sided Platforms
With launching the applications on more than one platform, reaching a considerable amount of mass is the first landmark that any startup should target.
8. On-demand service startups
The critical mass accumulation can be ensured once the loyalty of customer retention and the efficiency of the service providers reach a certain level.
9. Scheduling Vs. Instant
The right design choices are extremely necessary for any Uber for X model since every model strives to choose the right model that makes it different from the rest.
For a scheduled design, it is easier when the startup is bootstrapping a business.
When going for an instant, it puts more pressure on the supply-side infrastructure.
10. Aggregated Vs. Integrated Supply
There are two types of service providers: Freelancers and Contracted Supply.
While the freelancers help in providing external strength to the business, the contracted suppliers are more reliable for the business.
Hence, keeping in mind the frequency of your on-demand service, you should invest in targeting whichever supply resources complement your business to its core.
11. Total Addressable Market Size
Talking about Uber, it first started serving the ones who already used the taxi service by launching a black luxury car and later introduced its service to other groups of people.
While your business is in its initial stage of development you need to target only a specific audience.
TRooTech is a premier and leading mobile app development company specializing in custom software development and web development that helps startups and organizations establish robust connections with their target audience and enhance their digital experience to make a remunerative and profitable business.
We shape and model business ideas, offering tailored solutions through our full-stack development expertise and implementing the latest tools and technologies to write thriving business stories.
Our aim to present the successful Uber business model was to help all startups and aspiring entrepreneurs understand how Uber works and establish a strong grip over its customers and market.
So, why wait to get started with an app like Uber that incorporates the same business model? Get in touch with our experienced and seasoned development team now to build an innovative app.
Uber is the leading cab booking app service whose business model is based on a peer-to-peer ride-sharing process. The users can book cabs, and bikes, and order food through its mobile application. Uber earns revenue by charging users for rides and taking a small fixed percentage of the commission from drivers.
Uber's business model has been successful in disrupting traditional transportation by leveraging technology for convenient, on-demand services. However, sustainability remains debated due to regulatory challenges, labor disputes, and concerns about profitability. The long-term viability depends on addressing these issues while adapting to evolving market dynamics and consumer expectations.
Uber offers a range of services including UberX (basic ridesharing), UberPool (carpooling), UberBlack (premium rides), UberEats (food delivery), UberFreight (freight transportation), and UberAir (future urban air mobility). Each service caters to different transportation needs, providing options for individuals, businesses, and even goods delivery.
The average cost of developing an app like Uber can be anywhere from $1,00,000 to $5,00,000. Various critical factors determine the cost, such as the core features, platform complexity, choice of the platform (Android, iOS, or both), UI/UX designing, and development team rates, including their location. There are a few additional factors defining costs, like maintenance, updates, and servers.
The best company to develop an app like Uber, such as TRooTech has a proven track record in custom mobile app development, particularly in the transportation sector. Look for firms with expertise in building scalable, secure, and user-friendly applications, supported by a skilled team of developers, designers, and project managers.