Eventbrite Technology Stack | The Front & Back Of The Event App

Introduction

When you type the keywords ‘Top Event Management Applications’ on Google, the first name that will probably appear on the search result is Eventbrite.

When the couple Kevin Hartz and Julia Hartz launched a ticketing platform way back in 2008, along with Renaud Visage, even they would not have thought that Eventbrite would become one of the most popular, leading, and successful global applications for hosting and providing live event experiences.

Today, this US-based million-dollar event management and ticketing software has indeed become a trendsetter an ideal example, and a promising tech stack for many new startups to follow and adapt. It provides new industry trends, like 

• Information to predict the future needs of attendees.
• Gamification in event engagement.
• Data-driven technology for prioritizing event resources.
• Creating unique meeting environments.
• Event apps with Bleisure-friendly modules.
• Live Streaming facility for non-attendees.
• Penetrating event marketing through social media tools.
• VR technology creates real event experiences.

Let’s take a look at a few amazing statistics and numbers related to Eventbrite before going into its client-side and server-side tech stack details. 

These stats and numbers are quite encouraging, especially for a budding entrepreneur who wishes to create a similar application, right? The same was the story with our mobile app development expert team who was fascinated by the incredible success and growth of Eventbrite within a short time.

Hence, our mobile app development experts comprising project managers, app developers, UI/UX designers, quality assurance specialists, and database engineers collaborated to find the real facts behind the scenes. 

Python: The Server-Side of the Language of the Eventbrite Platform

Initially, when our app development team began to delve deeper into the core aspects of Eventbrite, they found that its backend was powered by Python, one of the most widely used programming languages for web development.

Upon being asked why Eventbrite chose Python over other server-side languages, one of the senior mobile app developers replied that Python code can run on a range of operating systems. The programming paradigms swiftly supported by Python involve functional programming, procedural styles, imperative, and object-oriented programming.

He further added that also, one of the main reasons why Python has found the top spot in the Eventbrite technology stack is that it is a production-based programming language best suited for enterprise and first-class projects. Yes! It can be used for almost anything which is why people call it a versatile language. Right from building applications, developing scripts for desktop programs, handling big data, developing IoT apps configuring servers and other such IT needs. All can be done via Python.

Even Tech Giants Love Python

We were elated to know the fact that some of the top-notch companies and tech giants like Google, Dropbox, IBM, Disney, Cisco, Mozilla, including Eventbrite are using Python. 

But How Does Python Benefit Eventbrite?

Our developers and experts conducted deep research and studied various use cases and case studies about how Python is helping such giant companies continuously excel and grow. After a thorough study, they found the following viable reasons which we are sharing below.

Builds more functions with fewer lines of code

Python is known for its readability and simplified flair of language. How it reads is like kindergarten math. Python has a strong base of whitespace and common expressions which makes it a refined programming language allowing to build more functions with fewer lines of code. And as the Eventbrite app had more complicated functionalities into it, Including Python in the Eventbrite technology stack helped decrease the size of program and make it more readable with fewer lines of code.

Python is open-source

Being an open-source platform, Python is built by more than a thousand contributors around the world. All the best minds came together to make it highly scalable, simple to learn, well-designed, and built with clearly defined features.

High flexibility

The flexibility of Python can be seen in its several implementations on other programming languages like Jython (Python integrated with Java), CPython (a Python version with C), PyObjc (Python with Objective C toolkits), RubyPython (Ruby combined with Python), and IronPython (Python compatibility with C# and . Net). So including it in the Eventbrite technology stack will help with complex expansions in the Eventbrite application for integrating innovative technologies as per new tech trends in event management.

Python is resourceful

Python has an extensive library with built-in functionalities that effortlessly explains the importance of Python. On the other hand, it consists of a built-in unit-tested framework to ensure all the codes work as planned. Due to these reasons, Eventbrite app development with Python provides improved process control capabilities that in turn enhance app productivity.

Python is highly capable to manage big-data

The implementation of cloud computing and big data for enterprise solutions has helped achieve success for Python. As this programming language is swift to organize and analyze into usable data, Python is also extensively used in data science, machine learning, and AI technologies. The chief aspect to be considered for event technology like the Eventbrite app is to control and manage the big data and integrate best-buzzing event technologies in the app for users.

It has amazing libraries

Python has a power pack selection of libraries. This helps to save time and speed up the initial phase of the development cycle, especially when projects like Eventbrite app development are bigger and more complex.
Some of the strong selections from the Python libraries are SciPy and NumPy for scientific computing in web development. SciKit-learn for machine learning apps and NLTK for natural language processing.
Python also has a range of library-like tools for cloud media services and cross-platform solutions that act as huge merit.

Much simpler to build IoT apps and connected devices

The trend of the Internet of Things has brought numerous opportunities for Python. Today, app developers can build world-class devices like phones, radios, cameras, and even games through Python.
Python has now made it pretty easy for developers to build connected gadgets through its advanced programming concepts.
When it comes to the best event ticketing technology, the Eventbrite app was developed to expand the use of mobile apps into IoT to create engagement opportunities for event attendees throughout the events.

Python is SEO-friendly

One of Python’s best frameworks, Django supports the usage of human-reliable website URLs. This is not only beneficial from the user’s perspective but it’s also helpful for the search engines to rank the sites through keywords.
And! There are very few chances of issues between developers and the SEO team when developers use the Django framework.
Python proved best as a tech stack of Eventbrite due to its SEO-friendliness. Yes! SEO is more critical for Eventbrite similar app development as a lot many pages are created by event organizers that account for SEO capability to surface events to relevant people.

Proves best to write software for sysadmin task management

Python is used to develop any kind of web application or software. But one thing that has proven best about Python is — that it’s also used for writing software to manage sysadmin tasks. Extensions like Ansible and Salt possess dedicated system administration features in this robust programming language. These extensions complement Python’s scripting principles to develop sysadmin tasks that smoothly control everything within the operating system.

Easy and speedy to build the prototypes

To build a perfect prototype for Eventbrite app development, the ideation process was at the core focus of developing a high-performance prototype at the first go. Necessarily, the developer requires a stronger base to build functioning prototypes that can easily satisfy clients, reduce time, and save money. That is why Python was the first choice to add to the Eventbrite technology stack. as it becomes easy to build new ideas and prototypes speedily.

Eventbrite Also Uses Django Apart From Python

Now we were curious to know whether Eventbrite uses Django because it is an open-source framework of Python. One of our senior full-stack developers says that anyone who selects Python for building an app like Eventbrite has to choose Django by default.

He also pointed out that Django aims to simplify complex app development by utilizing pluggability & reusability of components, low coupling, rapid development, fewer codes, and following the principle of ‘don’t repeat yourself’. It has its own naming system, including components, such as an admin panel, web server,  core architecture, HTTP libraries, middleware support, and much more.

A Few Prominent Companies Using Django

Get More Opportunities in the Event Industry

We have thoroughly compared Django with the other two Python Frameworks - Flask and Pyramid. 

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Comparing Django with Other Frameworks of Python

I Don’t Want to Use Python for Server-Side Application Development. Do I Have Other Options? If Yes, What Are They?

If you are not willing to use Python programming language to build a similar event management application like Eventbrite, you can explore other options too. Yes, our mobile application developers have researched and come up with a few Python viable alternatives. 

PHP with Laravel Framework

One of our senior project managers with profound experience in the Laveral says that this PHP framework provides a robust foundation to create event management applications. According to him, developers can take full advantage of its consolidated features and elegant syntax to build a comprehensive platform, allowing users to efficiently create, manage, and RSVP for events.

To make you understand things better, he has highlighted a few core benefits of the PHP Laravel framework for building event management applications.

• Security: It has super capabilities to provide an advanced level of security. Laravel framework does not allow any security threats and malware within the web app and is completely risk-free from hidden SQL injections. It safeguards your web app development code.
• Performance: Laravel has unique tools that help developers enhance their web app performance. Tools like Redis and Memcached if integrated into the Laravel framework, the final product will be high-performance app technology like Eventbrite.
• Powerful authentication: Laravel makes it much simpler for app developers to create a logic that provides access to authorized users. Yes, this framework was developed to make it easy to develop authentication for web apps.
• Object-oriented Libraries: Laravel comes up with excellent features in its object-oriented libraries. These Laravel libraries help to develop modular, responsive, and even ready-made apps like Eventbrite.
• Blade Templating engine: It allows developers to apply pre-defined templates to write specific codes. These blade templates are lightweight and dynamic.
• Easy database migration: The migration of the database with PHP’s Laravel framework helps to smoothly and securely undo the changes made in the database. Migrations in Laravel ensure the database is maintained and created properly with no need to recreate it.
• Model View Controller (MVC) Architecture: This MVC architecture has varied built-in functionalities and better documentation modules along with focusing on the smooth performance of the web app.

Hence, developing an Eventbrite-like app based on PHP programming language with its Laravel framework will help the entrepreneur to build a future-ready app, go with faster time to market, develop a multi-linguistic app, and fully scalable event technology as per the market demands.

Ruby on Rails Framework

Let’s hear from another senior app developer, a Ruby on Rails expert about this framework to build an event and ticketing platform. He says that it's a powerful web development framework, offering a rich ecosystem of libraries that simplifies development, enabling users to organize, manage, and participate in events.

He has given the top reasons why the Ruby on Rails framework is also a handy programming language like Laravel to build an app like Eventbrite. 

• Model View Controller MVC architecture: Just like PHP, the web apps built with Ruby on Rails have appropriate arrangements and clearly defined divisions between the layers of routes, controllers, bounded views, and modules within the framework. It helps enhance the maintainability testing functionalities of the web app.
• Powerful coding: Just like Python, the codes written in Ruby on Rails are strong and small with fewer lines of code.
• Easy syntax: Ruby on Rails is compact as it has easy syntax much like natural language.
• Plug-ins: Numerous plug-ins and gems are available for developers to highly customize web applications as per the app development trends.
• Adaptability: It allows you to research and explore multiple prototypes. This plays a vital role in decreasing the overall coding and configuration demands to help web apps adapt to the integration of new features or modules.

Client-Side or Front-End Languages Used in Event Management App Development

Now  that we have discussed the main backend or server-side technologies associated with event management app development, let’s throw light on client-side or front-end languages. At TRooTech, we use the following languages.

Markup Language - HTML 5

Like every other think on web Eventbrite is developed with HTML 5 as a tech stack used to define the behaviors and properties of webpage content by applying a markup-based pattern into it. It helps to give meaning and structure to web contents. For instance, defining paragraphs, data tables, heading or embedding images/videos on the web page. The capability of HTM 5 language is to make it easily readable by the app users and rightly understood by computers, devices or browsers.

Cascading Styling Sheet (CSS)

For applying style to the HTML content, CSS is a language to smoothly describe the presentation of web pages, colors, fonts, and layouts. It helps to control multiple layouts at once. Other aspects streamlined by CSS are:

• Strong features to support website maintenance.
• Flexible with UI approach as per web-based community standards
• Easy to handle dynamic website templates.
• CSS helps in the look-views and app framework styling used in small to large operations which also support to develop ecommerce web platforms and large mobile apps like Eventbrite app from the very scratch.

JavaScript

JavaScript is a dynamic computer programming language that allows to perform complex things on web pages. Any webpage that performs more than just displaying static content for users, JavaScript is completely involved. Be it interactive maps, timely display of content updates, 2D/3D graphic animations, controlling multimedia or scrolling video jukebox.

Frameworks of JavaScript used in tech stack of Eventbrite

React

React is a powerful framework of JavaScript and an all-purpose tool maintained by Facebook that allows for more smooth front end development. It is best suited for comprehensive, large, and strong tech stack like Eventbrite to build complex and interactive UI. React is frontend framework that’s SEO-friendly with great API improvements, and creates seamless mobile experiences.

If you like the user interface of Facebook, Instagram, Netflix, PayPal or Whatsapp, you might like React js too.

JQuery

JQuery is a ‘write less do more’ JavaScript library that’s lightweight. Whenever there needs to extend the website or mobile app or make the app more interactive, developers rely on the JQuery functionalities. JQuery helps create an entertaining and interactive experience in the whole web. It’s main aim is to make it simpler to use JavaScript on websites.

JQuery UI

Most of the UI of java applications are built using JQuery UI. It is a unique set of design elements like widgets, effects, UI interactions, and themes developed keeping JQuery on the top.

JQuery Mobile

It is a touch optimized web framework of JQuery. This framework helps to build responsive websites and applications which are accessible on mobile, desktop devices, and tablets.

Backbone JS

This is one of the most simplified javascript frameworks. It makes pretty easy to understand the usability modules, minimizing the total flow of codes that needs to be composed for complex applications, and creates a straightforward structure of functionalities within the app. Backbone JS create single page applications with traditional web development libraries. It makes all the server-side functions to easily flow through API.

Marionette JS

This is one of the most popular frameworks for developing modular client-side javascript applications. Marionette JS simplifies the backbone application code through architectural solutions and robust views. It has features for composing rich layouts from small components, present a sorted filtered list, sharing complex UI interactions across views, and to decouple communication within the app for strong messaging system.

We are using the following robust libraries in our event management system development

Moment JS

MomentJS is an open source free javascript library that has date capabilities with a range of features like duration, relative time, calendar time, multiple language support and other such features. It helps tackle complex parsing, validating, and displaying of dates.

Underscore JS

It’s a javascript library that helps to deal with range of functional programming assistance without extending any of the built-in objects. UnderscoreJS has useful collection of almost 100+ functions like map, find, filter, reject, shuffle, indexBy, partition, and much more.

Modernizr

Modernizr is a Javascript library that easily tells you what CSS, HTML, and JavaScript features do the user’s browser needs to offer. It is a collection of superfast tests that runs as your webpage loads. And the test results are used to enhance the user experience on the app.

Handlebars

It is a client side templating engine for Javascript. A simple templating javascript library that one can include in a webpage just as including any other of the javascript files.

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Database Management of Eventbrite app development

Eventbrite use MySQL for Database Management. It is an Oracle backed open source relational database management system that uses SQL (Structured Query Language). MySQL can run virtually on any platform that is majorly associated with online publishing and web applications. Based on client server model, it handles all of the database commands. MySQL has capabilities to control large databases and enable data to be easily stored and accessed across multiple storage engines.

Content Management System used in Eventbrite App

Eventbrite is very active in terms of publishing and managing the content on their website. So for the content managment need they use WordPress. It is an open source CMS platform that is highly used for blogging. This CMS has features that stores contents and enables users to develop and publish web pages through nothing more than a domain and hosting service

Eventbrite use following popular plugins of WordPress

Customer Relationship Management (CRM) used in tech stack of Eventbrite

For CRM they use Saleforce. It is a cloud computing software as a service (SaaS) that specializes in providing a high-performance customer relationship management solution. It is one of the most powerful integrated CRM platform that gives one shared view of every customer to all the departments of your company. Here, businesses like Eventbrite can use cloud technology to better connect with customers and partners.

Web Servers use in development of Eventbrite

There are two main types of web servers- Nginx and Apache

Web server used by Eventbrite is Nginx

Nginx is a web server that can also be used as a load balancer, reverse proxy, mail proxy, and HTTP cache. This web server has ability to handle mass simultaneous connections with low memory footprint.

Web Hosting for Eventbrite App

Amazon ECS (Amazon Elastic Compute Cloud)

It is a scalable web service that offers secured and resizable compute capacity in the cloud. Making the web-scale cloud computing easier, Amazon EC2 allows to obtain and configure capacity with minimal friction possible. Here, entrepreneurs can obtain and boot new instances (server) in just a few minutes as per the market demand of app services.

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Analytics & Marketing Tools used in Eventbrite app development

Google Analytics

It is a popular digital analytics software which allows you to measure your advertising ROI, visitors on your website, and other such parameters. More than that, Google analytics also helps track your uploaded videos, flash, and posts on social networking sites.

Crazy Egg

It is a website optimization tool that gives you a detailed insight of consumer behaviour on your website. By using Crazy Egg tool, one can get to know their website visitors, where visitors are navigating to, where they are coming from, and where they are getting stuck.

Facebook Domain Insights

Facebook Domain Insight is a tool that allows you to know how Facebook users interact with your uploaded content. For instance, if you publish a press release and post it on Facebook. The number of clicks, impressions, and reading on your web page will provide data to Domain Insights which is then presented to you through results in Facebook Domain Insights tool.

Google Optimize 360

It is a chargeable testing tool that natively integrates with Google analytics. Google Optimize 360 has expanded testing features that include A/B testing, running more than 100 experiments at once, more complex multivariate testing, and comprehensive audience targeting.

Optimizely

Optimizely is a powerful experimentation platform that allows product and marketing teams to test, know and deploy on-demand digital experiences. It has tools for web experimentation, recommendations, personalization, popularizing content, and mobile experience. This optimization is offered in the form of software as a service model.

Google Tag Manager

It is a free tool that allows you to manage and deploy marketing tags on your mobile apps or websites without modifying the code. For instance, information from your website is easily shared with Google Analytics through GTM.

Amplitude

Amplitude is a tool to set product strategies, improve user engagement, optimize conversions, and drive retention of users on the digital platform. This helps to understand users, accordingly release perfect digital experiences, and grow website or mobile app engagements.

AdRoll

It is a growth platform that provides multiple marketing solutions. Right from attracting more website visitors, converting your website visitors into happy customers, and seamlessly measuring the marketing impact. AdRoll helps your business grow with display ads, behavioral emails, social, and actionable insights everything in one platform.

New Relic

New Relic is a web app performance service that works in real-time with your web app or mobile app. It is a digital tool to track each change across all the entities of your application with complete clarity. New Relic provides a flexible and dynamic server monitoring service. It tracks every action from frontend to total app infrastructure.

Website Performance Enhancement

Bugsnag

It is a full stack app stability monitoring solution. It is a powerful error monitoring and reporting software that alerts the users of the errors, bugs and much more.

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Bottom Line

From what we are witnessing and analyzing in the current scenario, the market value of event management platforms is expected to increase up to $17.33 billion by 2030. Similarly, another research report states the market revenue from online ticketing is anticipated to excel by up to $287.9 billion during the same period. This is the reason why our experts view that full-stack development is expected to have more demands as it deals with frontend and backend app development.

Also, with people attending different types of events worldwide, physically and virtually, many entrepreneurs and startup companies are approaching leading mobile app development firms like TRooTech to build an event management platform like Eventbrite, or something similar. The main aim is to provide unique features and functionalities with unmatched personalized experiences. 

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